Salesforce AI Blog

Embracing the Radiant Future of Salesforce AI

Salesforce is a leading company in the field of artificial intelligence, and they have been constantly innovating and launching new products and features that use AI to enhance customer experience, sales productivity, and business growth. Here are some of the recent news and insights about Salesforce AI that you may find useful:

 On March 7, 2023, Salesforce announced Einstein GPT, the world's first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale. Einstein GPT is open and extensible – supporting public and private AI models purpose-built for CRM – and trained on trusted, real-time data from the Salesforce Data Cloud. Einstein GPT will also integrate with OpenAI to provide Salesforce customers with out-of-the-box generative AI capabilities.

On September 12, 2023, Salesforce introduced the next generation of Einstein, its AI technology. Einstein now includes Einstein Copilot: a new and trusted out-of-the-box conversational AI assistant built into the user experience of every Salesforce application. Einstein Copilot will drive productivity by assisting users within their flow of work, enabling them to ask questions in natural language, and receive relevant and trustworthy answers that are grounded in secure proprietary company data from Salesforce Data Cloud. In addition, Einstein Copilot proactively offers options for additional actions beyond the user's query – such as a recommended action plan after a sales call, or creating a new service knowledge article.

 On November 2, 2023, executives from Salesforce shared the latest insights of the AI revolution at Dreamforce 2023. They highlighted key findings from recent research on how brands, retailers and consumers are embedding AI into behaviors and strategies. Some of the key insights include: 

Consumers are increasingly using voice assistants to search for information online. By 2025 , voice-based searches will account for 50% of all online searches globally.

Brands are using AI to personalize their customer journeys across channels. By 2024 , personalized experiences will account for 80% of all customer interactions globally.

Retailers are using AI to optimize their inventory management and supply chain operations. By 2024 , retailers will use AI to reduce inventory costs by $200 billion annually globally.